17 examples of Linkable Assets every SaaS needs to create

If you’re in the SaaS business, you know how important it is to attract more visitors to your website. One of the best ways to do this is by creating valuable content that other websites want to link to. Today, we’ll introduce you to different types of content that not only improve your site’s appeal but also significantly boost your SEO efforts. So, whether you’re looking to improve your online presence or just want to learn more about linkable assets, you’re in the right place. 

TL;DR

• Free Tools and Calculators: Offer free or basic versions of your software and useful calculators to draw users and encourage sharing, boosting visits and SEO.
• Visual Content (Infographics, Stats Posts): Use eye-catching infographics and statistics-packed posts to simplify complex data, making it easy to understand and share.
• Insightful Content (Native Data, Market Research): Share unique app data and in-depth market research to establish authority and attract backlinks from industry leaders.
• Practical Guides (Templates, Checklists, Tipsicles): Provide templates, checklists, and tips to help users perform tasks more efficiently, increasing shareability and backlinks.
• Real-Life Proofs (Case Studies, Coined Terms): Showcase how customers succeed with your product through case studies and coin terms to strengthen brand identity.
• Comprehensive Resources (E-books, Resource Pages): Create detailed e-books and resource pages that offer valuable information in exchange for user contact details, improving lead generation and engagement.
• Current and Targeted Content (Product Listicles, Pain Point Articles, Trending Posts): Develop listicles on top tools, address specific user challenges, and cover trending topics to capture immediate interest and improve SEO.

Let’s check out these tools that can transform your traffic and lead-generation strategies.

1. Free tools / Freemium

One powerful linkable asset every SaaS company should consider creating is free tools or freemium versions of their software. Here’s how it works: you offer a version of your product at no cost, which can do enough to be useful, but not everything. This free version attracts users because everyone likes free stuff, especially when it’s helpful.   When users find value in your free tools, they are likely to share these tools with others. This sharing creates links back to your site from various places on the internet, like blogs, forums, and other websites.  These links help improve your website’s visibility and search engine ranking, drawing even more visitors. Additionally, offering a free or freemium tool builds trust with potential customers. When people get to try your service without any commitment, they see firsthand how it can help them, which can encourage them to upgrade to a paid version for more features. So, by providing something valuable for free, you’re not just getting a tool out there; you’re also improving your online presence and potentially increasing your customer base. It’s a win-win!

2. Infographics

Another great linkable asset for any SaaS company is infographics. Infographics are visual representations of information, data, or knowledge. They combine text, images, and design to make complex information easier to understand and digest quickly. Here’s why infographics can be a game-changer for your SaaS business:

• Shareable: People love sharing cool, insightful visuals. A well-designed infographic can spread across social media, blogs, and websites quickly, bringing more eyes to your site.
• Informative: Infographics can explain your product features, industry statistics, or user guides in a way that’s both fun and straightforward. This helps in educating your audience and showing off your expertise in the industry.
• SEO Benefits: When your infographics are shared and linked back to your site, it improves your site’s search engine rankings. This happens because search engines see these backlinks as a vote of confidence in your content.

Creating infographics that are both informative and visually appealing can prompt others to link to your content, boosting your visibility and establishing your brand as a valuable resource in the SaaS community.

3. Native / App Data

Native or app data is another excellent example of a linkable asset that every SaaS company should use. This involves using the data generated by your software or app to create compelling content.  Here’s how it works and why it’s effective:

• Unique Insights: Your app collects unique data about user behaviors, trends, and patterns. You can use this data to create reports, studies, or analyses that provide new insights into your industry.
• Authority Building: By publishing data-driven content, you establish your company as a knowledgeable authority in your field. This helps in building trust with your audience and increases your credibility.
• Highly Linkable: Journalists, bloggers, and industry leaders are always looking for unique data and fresh insights to cite in their own content. When you provide that data, it’s likely that they will link back to your site as the source, which improves your SEO and increases your exposure.

Creating content based on your native data not only highlights your SaaS as a valuable resource but also attracts backlinks naturally. This, in turn, drives more traffic to your site and can enhance user engagement with your brand.

4. Calculators

Calculators are an incredibly useful tool that every SaaS company should consider creating as part of their linkable assets.  A calculator on your site does more than just help users figure something out—it engages them directly with your service, providing immediate value.  For example, if you’re a SaaS company offering a churn rate calculator or a return on investment calculator, it can give potential customers insights into what they might gain by using your service. These calculators become a reason for users to visit your site and are often shared across social media, forums, and other websites, naturally generating backlinks to your site.  The more useful and unique the calculator, the more likely it is to be shared widely. This not only drives traffic but also increases your site’s search engine ranking because it’s seen as providing genuine value. Bonus Tip: To get even more from your calculators, consider adding an option for users to receive their results via email. This way, you not only provide them with the information they need but also gather email addresses, which can be used for future marketing efforts. This approach adds another layer to your engagement strategy, turning a simple tool into a powerful lead-generation asset.

5. Templates

By providing ready-to-use templates related to your service, you make it easier for customers to implement solutions without starting from scratch.  For example, if your SaaS specializes in marketing, you could offer social media post templates or email marketing templates. These are not only useful but also save your users time and effort, which makes them highly appreciated. When you provide templates that are practical and directly related to your user’s needs, they’re likely to share these resources with others who might also find them useful. This sharing results in natural backlinks and increased traffic to your site.  Moreover, users who benefit from these free resources are more likely to explore what else you have to offer, potentially converting into paying customers. Advanced Customization Options: To improve the value of your templates even further, consider offering advanced customization options for a small fee. This not only meets the needs of more advanced users but also opens up an additional revenue stream for your business.  By doing so, you cater to a broader audience while enhancing user engagement with your templates. This approach makes your linkable asset more dynamic and valuable, encouraging even more sharing and linking.

6. Market research

By conducting and sharing in-depth market research, your company not only showcases its industry knowledge but also provides valuable insights that others, including potential customers and industry peers, will find useful and share-worthy.  This could include trend analysis, consumer behavior studies, or competitive analysis relevant to your niche. When you share this kind of detailed research, it naturally attracts attention from bloggers, journalists, and other businesses in your industry who might reference your findings in their own articles or reports.  This leads to valuable backlinks that boost your SEO and improve your online authority. Sharing this research also demonstrates your commitment to understanding and addressing the needs and challenges within your industry, which can build trust and credibility with your audience.

7. Stats posts

Stats posts posts compile important statistics about your industry, such as growth rates, usage patterns, or customer demographics. By gathering and presenting this data, you help readers understand market trends and your industry’s value, making your content highly useful and shareable. When you publish stats that are intriguing and hard to find elsewhere, your posts become a primary source for information.  This draws in content creators, journalists, and researchers who might cite your data in their own work, leading to high-quality backlinks to your site. These backlinks improve your search engine rankings and increase your visibility online. One more thing: To make your stats posts even more engaging and shareable, incorporate interactive elements like charts and graphs. Interactive data visualizations not only make your content more appealing but also help readers better understand the statistics.  This added functionality can significantly increase the time visitors spend on your page, which is a positive signal to search engines and can further enhance your SEO efforts.  By making data easy to interact with and understand, you increase the likelihood of your content being shared and linked back to, amplifying your reach and impact.

8. Product Listicles

Product listicles are a straightforward yet effective linkable asset for any SaaS company. These are articles that list different products, tools, or features, typically with a short description of each.  For example, a SaaS providing SEO solutions might create a listicle titled “10 Best Website Builders for SEO.”  Such posts are appealing because they offer a quick overview of the options available, making it easy for readers to digest and compare choices. Listicles are popular among readers because they condense a lot of information into an easily accessible format. They’re also highly shareable on social media and tend to generate discussions in comments and forums. When other sites or blogs reference your listicles, they’ll likely link back to your content as the source, improving your website’s inbound link profile and boosting your SEO.

9. Tipsicles

Tipsicle posts can help SaaS companies looking to engage and educate their audience. These posts are similar to listicles but focus specifically on providing tips, tricks, or strategies related to your product or industry.  For example, a SaaS company that offers B2B copywriting solutions might publish a tipsicle post titled “Best B2B SaaS Copywriting Tips.” Tipsicles are incredibly useful because they offer actionable advice in an easy-to-consume format.  People love to share helpful tips with their networks, especially when they can see immediate potential for improving their processes or results.  When your tipsicle post is shared on social media, forums, or other blogs, it generates backlinks to your site, which can significantly enhance your SEO and increase your online visibility.

10. Checklists

A checklist organizes tasks or points to be considered, presented in an easy-to-follow format, helping users to not miss any important steps when using a product or implementing a strategy. Here’s why they work so well: Checklists simplify complex processes, making them less intimidating and more manageable.  This practicality means users are more likely to save, use, and share these resources, leading to increased website traffic and improved SEO due to backlinks from other sites that reference these useful tools.

11. Case studies

A case study details how a particular customer successfully used your software to solve a problem or improve their operations. This not only highlights the functionality and benefits of your SaaS but also provides a tangible story that potential customers can relate to and learn from. Case studies are highly valuable because they serve as proof that your software delivers results. They can convince potential customers who are on the fence about committing to your service.  Moreover, because they provide in-depth insight and original content, case studies are often linked to by industry blogs, forums, and even competitors seeking to compare solutions, which improves your SEO and attracts more traffic to your site. Secret Hack: A lesser-known but effective trick to make your case studies more compelling is to include direct quotes from the customers featured. This adds a layer of authenticity and personal touch that can resonate more deeply with your audience.  Highlighting specific benefits they experienced in their own words can make the case study more relatable and trustworthy.

12. Coined terms

Coined terms can be a great linkable asset for any SaaS company looking to establish itself as a thought leader in its industry.  Creating and popularizing a unique term related to your product or service can set you apart and embed your brand into the industry’s vocabulary. Here’s why coined terms work well:

• Brand Identity: A unique term associated with your SaaS can become synonymous with your brand, reinforcing your identity and values.
• SEO Advantage: By owning a specific term, you naturally boost your SEO as more people search for that term and find your content, leading to increased traffic.
• Linkable Content: As your coined term gains recognition, other businesses, industry bloggers, and journalists might reference it in their content, linking back to your original explanation or usage. This creates quality backlinks that enhance your site’s authority and search engine ranking.

Coined terms also help in shaping discussions around new trends or technologies within your field, positioning your SaaS not just as a service provider, but as a pioneer shaping the industry’s future. Remember: When coining a term, make sure it clearly relates to a key aspect of your service or addresses a specific industry need.  The term should be not only catchy but also meaningful and easy to understand, ensuring it resonates well with your target audience and industry peers alike. This relevance will help it spread more naturally and become a valuable asset in your content strategy.

13. Guides

Guides provide detailed, practical information that users can apply directly. A guide could cover anything from getting started with your software to advanced features or even industry-specific best practices that incorporate your product.  The key here is to deliver substantial value that helps users achieve their goals with your tool. When your guide answers a common question or solves a prevalent issue, people are likely to share it within their networks or link to it from their own sites as a resource.  This not only drives traffic back to your site but also ranks your SEO by generating natural, high-quality backlinks. Moreover, guides reinforce your brand’s position as an authority in your field, building trust with your audience. The comprehensive nature of a well-crafted guide can convince potential customers of your expertise and the robustness of your product, making them more likely to consider your SaaS solution. Bonus tip: Always keep your guides up-to-date and relevant. Technology and industries evolve, and so should your content. Regularly updating your guides with the latest information and trends will keep them useful and maintain their value as a linkable asset over time.  This practice not only helps retain a good user experience but also encourages repeated visits to your site, further boosting your SEO efforts.

14. Resource pages

Resource pages typically compile a list of tools, articles, guides, and external websites that are helpful for users in a specific industry or for performing certain tasks.    Creating a resource page is about gathering and organizing valuable information in one accessible location, making it a go-to spot for essential data. Here’s how resource pages work effectively:

• Central Hub of Information: Users appreciate having a comprehensive source for all the tools and information they need. This convenience makes your resource page a frequently visited spot, which increases repeat traffic and user engagement on your website.
• Highly Linkable Content: Because they serve as a hub of useful information, resource pages are often linked to by bloggers, educators, and industry professionals looking to direct their audience to valuable resources. This can lead to high-quality backlinks that boost your SEO.
• Showcase Expertise: By curating a list of top-notch resources, your company demonstrates deep knowledge and expertise in your industry. This builds credibility and trust with your audience, showing that you not only sell a product but also contribute to the broader community.

15. Pain point articles

These articles address specific problems or ‘pain points’ that potential customers might be experiencing.  By offering solutions or workarounds to these issues, you not only attract visitors looking for answers but also establish your brand as a helpful problem-solving authority in your industry. Writing about pain points works well because it directly taps into the user’s needs and challenges, providing them with immediate value.  When your articles effectively address these issues, they are more likely to be shared and recommended, especially in forums, social media groups, or industry blogs where people discuss such challenges. Moreover, focusing on pain points helps in creating content that is highly targeted and relevant to your audience, which increases engagement and the likelihood of conversions.

16. Trending posts

These posts focus on current events, popular topics, or emerging trends within the industry that are gaining widespread attention at the moment. The main advantage of trending posts is their ability to attract immediate and substantial traffic.  When you write about what’s currently popular or widely discussed, you naturally tap into existing search traffic and social media conversations. People are already looking for more information on these topics, and by providing valuable insights or unique angles, you can draw them to your site. Key approach: To make the most out of trending posts, it’s key to respond quickly. Timing is everything. The faster you publish a well-thought-out post after a trend emerges, the more likely you are to capture the wave of initial interest.  However, adding real value through your content is also important rather than just reiterating what’s already out there. Offer new insights, data, or even a counter-perspective to stand out and make your content current, impactful, and link-worthy.

17. E-books

An e-book is a digital publication that covers specific topics in depth, often addressing complex problems, offering solutions, or sharing industry insights.  By producing high-quality e-books related to your niche, you establish your SaaS as a knowledgeable authority and a helpful resource. Here’s why e-books are beneficial:

• Lead Generation: E-books are often offered in exchange for contact information, helping you build a mailing list of interested potential customers.
• Extended Engagement: Due to their length and depth, e-books keep readers engaged with your brand longer, which can lead to a deeper understanding of your products and services.
• Shareability and Backlinks: If your e-book is informative and unique, other websites are more likely to reference and link to it. 

To maximize the impact of your e-book, make sure it’s easily accessible. Consider creating a dedicated landing page for each e-book with a clear, simple download process.  Promote your e-books through your newsletters, social media channels, and other marketing materials to ensure it reach a wide audience.  This not only helps in lead capture but also enhances its shareability, increasing the potential for generating backlinks.